AI True Score and the Semrush AI Visibility Toolkit both tell you how your business shows up in AI answers, but they’re built for different buyers. The Semrush toolkit is a monthly dashboard, priced per domain, from one of the best-known SEO companies. AI True Score is a free Glimpse and a one-time report with a fix plan. The deciding question is whether you’ll watch a chart or act on a plan.
Disclosure: AI True Score is our product, and we’ll say plainly when Semrush is the better call. Before you buy either, you can check whether ChatGPT recommends your business by hand, free.
How do AI True Score and the Semrush toolkit compare?
One is a report you act on once; the other is a tracker you pay for every month.
| AI True Score | Semrush AI Visibility Toolkit | |
|---|---|---|
| What it is | Free Glimpse, then a one-time report | AI-visibility dashboard, sold on its own or in Semrush bundles |
| Price | One time; see pricing | $99 a month per domain |
| Format | Report with a fix plan, in order | Self-serve dashboard, ongoing |
| Coverage | The questions your buyers ask, on every engine in our report | 25 tracked prompts per domain |
| Free option | Free AI True Score Glimpse | Free AI Search Visibility Checker |
| Best for | Owners who want proof and a plan | Teams already working in Semrush |
Semrush’s price, prompt count and plan structure are from Semrush’s AI Visibility Toolkit pricing page, checked September 2026. Prices change; confirm before you buy.
What is the Semrush AI Visibility Toolkit, and who is it for?
It’s Semrush’s dashboard for tracking how AI answers mention your brand. It costs $99 a month per domain and tracks 25 prompts (the questions it asks AI for you) with daily rankings, mentions, competitor comparisons and a site audit for AI search (Semrush pricing, checked September 2026). Each extra domain is another $99 a month. Semrush also offers a free AI Search Visibility Checker for a quick first look.
An earlier version of this post said you needed a Semrush subscription underneath the toolkit. Semrush’s pricing page now sells it on its own. If your marketing team already uses Semrush for keywords, backlinks and audits, the toolkit slots into tools you run every day, and for that buyer it’s a strong pick.
What is AI True Score, and who is it for?
AI True Score does one job. The free AI True Score Glimpse asks AI real buyer questions and shows whether it names you, who it names instead, and your first fix. The paid AI True Score Full Report asks the questions your buyers ask, on every engine in our report, shows who each one names, runs the checks in our report on your site, and hands you the fixes in order. Questions about it? Reply to the report email and a person answers.
There’s no per-domain monthly bill for the report. It includes one free follow-up check, with an email saying what changed; paid monitoring after that is optional. It’s built for trades and local services that want a straight answer and a fix list, not a seat in an SEO suite.
Which one should I choose?
Choose Semrush if you’ll use a dashboard every month; choose the report if you want to know what to fix.
- Semrush wins when you already work in Semrush. The toolkit is well built and lives where your team works. For a business buying only AI visibility, the cost is monthly and per domain, for as long as you keep it.
- AI True Score wins when you want the answer without the platform. Its limit is the mirror image: it’s a report and a plan with one free follow-up check, not a live daily tracker. If daily tracking inside a wider SEO toolset is the point, Semrush fits better.
These questions settle most of it:
- Do you already use Semrush? If yes, adding the toolkit is easy. If not, ask whether AI visibility alone justifies a new monthly tool.
- One-time answer or ongoing chart? Buy the output you’ll actually use.
- How many websites do you run? The toolkit is priced per domain, so several sites multiply the monthly bill.
The fix: Count the websites you'd need to track and multiply by the per-domain price on Semrush's pricing page. Put that monthly figure next to our pricing before you decide.
Neither tool can guarantee that AI will name you. For the wider field, see our comparison of AI visibility tools.
Where do these numbers come from?
Semrush’s price, per-domain structure and prompt count come from Semrush’s AI Visibility Toolkit pricing page and its free checker page, checked September 2026; prices change, so confirm before you buy. AI True Score details come from our live pricing and how it works pages. This compares our own product with a competitor’s; we’ve written it to be useful even if you buy Semrush.
When you’re ready to compare costs, every step is on our pricing page.
Keep reading: How to check if ChatGPT recommends your business · AI visibility tools compared
